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How Does Volaris Do Brand Building Differently?

In this short video Mike Dufton, President of Financial Services, discusses Volaris' strategies and techniques for brand building. Dufton discusses how Volaris values the brands of the companies that it acquires and believes in building up the individual companies brand more than their own brand. He also highlights the importance of aiding companies struggling with the area of sales and marketing, and how Volaris. 

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