Key Takeaway from NAB 2016
A few weeks ago I had the opportunity to attend NAB’s annual tradeshow in Las Vegas, Nevada. While there were many great take aways from this event, one in particular really stood out: the relationship between technology producers and consumers is evolving faster than we had thought.
In today’s technological landscape everything is bigger, brighter, more colorful, higher definition and more accessible than before. Customers are eager to fill their sensory appetite by hand selecting a bundle of prime technologies and content suited to their needs. As a result, customers have become far more active in their quest for new technologies and information, they are more knowledgeable about what they want. Gone are the days where customers passively absorb advertisements on the shopping channel. But we already knew this, so what’s the big deal? For starters, brand loyalty and one-stop shopping are on their way out. This means that in order to compete effectively in the telco media space, you need to understand what your customer wants before they even acknowledge they want it. Even more importantly, you need to be first to the table with your ideas and outsmart your competitors.
In many ways, this idea of the selective, educated, customer is relatable to how we build our profile of businesses in the communications and media vertical at Volaris Group. Much like modern consumers, we’re interested in engaging strong synergistic businesses and understanding how they can work together in complementary way. Not only does this help to create a global marketplace for our businesses, but it gives them access to a customer base it would otherwise take decades to establish. By hand picking strong sustainable businesses for the communications & media portfolio we are able to emulate the customer’s journey and are able to offer them a comprehensive bundle of elite products and services a la carte. They get the innovation, customer intimacy and domain expertize of smaller businesses, with the knowledge that their investments are protected in the stable hands of a large multi-billion dollar parent company.
Ultimately, when we engage a business we’re looking to create the best experience for both its leaders, as well as their customers…..a true win-win. As consumers want on-demand, al a carte, so do the providers that service them. And we are here to create such a marketplace. Get in touch if you would like to start a dialogue with us.
Now I’m off to CommunicAsia and BroadcastAsia now in Singapore.